Wednesday, 11 March 2015

5 Lessons from David Ogilvy That Still Work for Mobile App Marketing

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5 Lessons from David Ogilvy That Still Work for Mobile App Marketing


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He cooked for the President of France, sold stoves door-to-door, wrote questionnaires for a research firm, and worked for British Intelligence. Later, he built Ogilvy & Mather. Yes, we are talking about David Ogilvy, often described as the “Original Mad Man” and “The Father of Advertising.” He created some of the most successful marketing campaigns […]



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