Tuesday 3 March 2015

Why Your Email Marketing Should be Based on the Customer Journey

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Why Your Email Marketing Should be Based on the Customer Journey


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What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the term “Holistic Email Marketing,” which I feel describes a more comprehensive approach for email marketers to take. I came up with this term in response […]



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